How PixelFly Works
Send one event to PixelFly, and we automatically transform and deliver it to all your ad platforms - Meta, Google Analytics, TikTok, LinkedIn, and Snapchat - in under 50ms.
The Complete Event Flow
From your website to every ad platform, in milliseconds.
Your Website
GTM tag or API sends a single event when user takes action (purchase, add to cart, page view).
POST /e
// One request for ALL platforms
PixelFly Edge
PixelFly Enterprice & Highlevel Architecture system with cloudflare at 300+ global locations. <50ms response time.
- Bot Detection
- PII Hashing
- Geo/Device Enrichment
Ad Platforms
Event automatically transformed and sent to all your configured destinations in parallel.
sGTM Hosting Flow
Host your own Server-Side Google Tag Manager on Google Cloud, fully managed by PixelFly.
Create sGTM Container
In your PixelFly dashboard, create a new container and select "sGTM" type. Enter your GTM Server Container Config string from Google Tag Manager.
Google Cloud Hosting
PixelFly automatically deploy in Google Cloud Hosting then Run services for you. No GCP knowledge needed.
Add Custom Domain
Add a CNAME record (e.g., server.yourstore.com) pointing to track.pixelfly.io. This enables first-party tracking through your own domain.
Point GTM Web Container
In your GTM Web Container, update the Server Container URL to your custom domain. All GTM server-side tags will now route through PixelFly.
Live! PixelFly Proxies Everything
All requests flow through PixelFly's edge network with bot detection, usage analytics, and automatic scaling on Google Cloud. Full GTM preview/debug mode supported.
Proxy vs sGTM Hosting
Choose the right tracking method for your needs.
|
Popular
Proxy Mode
|
New
sGTM Hosting
|
|
|---|---|---|
| Best for | Direct Meta/GA4/TikTok tracking, Linkdine, Snapchat | Full GTM server-side features |
| Setup | Create container + add receivers | Enter GTM Container Config |
| Platforms | Meta, GA4, TikTok, LinkedIn, Snapchat | Any GTM server-side tag |
| Google Ads | Via GA4 receiver | Native Enhanced Conversions |
| Infrastructure | PixelFly + Cloudflare Cloud Network | PixelFly + Google Cloud Hosting |
| GTM Debug | N/A | Full preview/debug mode |
| Bot Detection | ||
| Custom Domain |
One Tag, All Platforms
Send events in any format - GA4 style (add_to_cart) or Meta style (AddToCart) - and PixelFly automatically transforms them for each platform.
You send one event
add_to_cart with value, currency, items
PixelFly transforms it
Meta gets AddToCart, TikTok gets AddToCart, Snapchat gets ADD_CART
All platforms receive correct format
Same data, proper format for each API - no duplicate code needed
Your Input
"add_to_cart"
AddToCart
add_to_cart
AddToCart
CONVERSION
ADD_CART
Add this CNAME record
Name
t
Target
track.pixelfly.io
t.yourstore.com
SSL Certificate Active
Events now go through your domain
Bypasses ad blockers, extends cookie life
First-Party Tracking
Use your own subdomain (e.g., t.yourstore.com) for tracking. Events from your domain are treated as first-party, which means:
- Bypass Ad Blockers - Requests to your own domain aren't blocked
- Automatic SSL - We provision certificates automatically
- Cookie Life Extension - Server-set cookies bypass browser restrictions
- Better Data Quality - More events captured, better attribution
Extend Cookies from 7 Days to 2 Years
Safari ITP and Firefox ETP limit client-side cookies to just 7 days. This breaks conversion attribution for users who return after a week. PixelFly's server-side cookie extension solves this.
How It Works
-
1
Meta Pixel sets
_fbpcookie (7-day limit on Safari) - 2 Event sent via your custom domain (t.yourstore.com)
-
3
PixelFly reads cookies, returns
Set-Cookieheaders with 2-year expiry - 4 Browser updates cookies - now valid for 2 years!
ITP/ETP restriction - lose attribution after 1 week
Server-side cookies bypass browser restrictions
Requires Custom Domain
Cookie extension only works with first-party domains
2,847
Bots Blocked
Googlebot
Top Bot
USA
Top Origin
Automatic Bot Filtering
PixelFly automatically detects and blocks bot traffic at the edge, preventing fake conversions from polluting your analytics and ad platform data.
- Search Engine Crawlers - Googlebot, Bingbot, Yandex, Baidu
- SEO Tools - Ahrefs, Semrush, Moz, Screaming Frog
- Social Crawlers - Facebook, Twitter, LinkedIn preview bots
- Zero Config - Automatic detection, no setup needed
Automatic Event Enrichment
PixelFly automatically enriches every event with valuable data - no additional code required.
Geo Data
Country, region, city extracted from Cloudflare headers - no external API calls.
Device Info
Device type, OS, browser parsed from User-Agent for better targeting.
UTM Parameters
Campaign source, medium, name automatically extracted from page URL.
Click IDs
fbclid, gclid, ttclid, li_fat_id, sccid captured for attribution.
Enterprise-Grade Security
Your data is protected with industry-standard encryption and privacy measures.
AES-256 Encryption
All credentials encrypted with AES-256-GCM. Keys never exposed in logs or responses.
PII Hashing
Email, phone, names hashed with SHA-256 before sending to ad platforms.
SOC 2 Infrastructure
Powered by Cloudflare's SOC 2 Type II certified global network.
Ready to improve your tracking?
Start with 10,000 free events. No credit card required.