LinkedIn Conversions API
Server-Side Tracking
Track B2B conversions with precision using LinkedIn's Conversions API. Improve lead quality attribution, optimize campaigns, and prove marketing ROI.
What is LinkedIn Conversions API?
LinkedIn Conversions API (CAPI) enables you to send conversion events directly from your server to LinkedIn. This server-to-server connection provides more reliable B2B conversion tracking for better campaign optimization.
Why Server-Side LinkedIn Tracking?
Better B2B Attribution
Track the full B2B buying journey from first touch to closed deal with accurate conversion data.
Privacy-First Approach
Server-side tracking works without third-party cookies and complies with privacy regulations.
Offline Conversion Support
Track CRM events, phone calls, and closed deals back to LinkedIn ad interactions.
Supported LinkedIn Events
How PixelFly LinkedIn Integration Works
Connect your B2B website to LinkedIn Conversions API for accurate campaign attribution
User From LinkedIn
A prospect clicks your LinkedIn ad and lands on your website with li_fat_id parameter.
Event Captured
PixelFly captures conversion events (lead, signup, demo request) with user identifiers.
Data Processed
PixelFly hashes email addresses and formats data for LinkedIn's API requirements.
Sent to LinkedIn
Conversions are delivered via CAPI for attribution and campaign optimization.
Built for B2B Marketing
LinkedIn is the premier platform for B2B advertising. PixelFly's integration is designed specifically for the unique needs of B2B conversion tracking.
Long Sales Cycle Support
Track conversions that happen days or weeks after the initial ad click with reliable attribution.
Multi-Touch Attribution
Understand how LinkedIn ads contribute across the entire buyer's journey.
Lead Quality Optimization
Send downstream conversion data (SQLs, opportunities, closed deals) to optimize for quality, not just volume.
CRM Integration Ready
Connect your CRM to send offline conversions like qualified opportunities and closed-won deals.
B2B Conversion Funnel Tracking
Track page views and content engagement
Form submissions, demo requests, downloads
Qualified leads, opportunities, closed deals
Full Funnel Visibility: Track every stage from ad click to closed deal with PixelFly + LinkedIn CAPI.
Set Up LinkedIn CAPI in Minutes
Connect LinkedIn Conversions API to your website and start tracking B2B conversions accurately
Get Your LinkedIn Credentials
In LinkedIn Campaign Manager, navigate to Analyze → Conversion tracking → Create conversion. Select "Conversions API" and generate your access token.
Create a Container in PixelFly
Log in to PixelFly, create a new container for your website, and select LinkedIn Conversions API as a destination.
Configure LinkedIn Settings
Enter your LinkedIn Insight Tag ID and Conversions API access token. Map your conversion events to LinkedIn event types.
Install Tracking on Your Site
Use our GTM template with DataLayer to capture lead form submissions and other conversion events on your website.
Verify in Campaign Manager
Check LinkedIn Campaign Manager's conversion tracking section to see events arriving. Use the PixelFly dashboard for delivery confirmations.
Maximize Your LinkedIn Ad ROI
Stop guessing which LinkedIn campaigns drive real business results. Get accurate B2B conversion tracking with PixelFly.
No credit card required • 14-day free trial • Cancel anytime