Google Analytics 4
Server-Side Tracking
Send accurate, first-party data to GA4 using the Measurement Protocol. Bypass ad blockers, improve data quality, and get the complete picture of your customer journey.
What is GA4 Measurement Protocol?
The GA4 Measurement Protocol allows you to send events directly to Google Analytics servers from your backend, bypassing the browser entirely. This ensures complete data collection regardless of client-side limitations.
Why Server-Side GA4?
Ad Blocker Immunity
Server-side tracking can't be blocked by browser extensions or ad blockers, ensuring you capture every event.
Complete Data Picture
Capture offline conversions, phone orders, and backend events that client-side tracking misses.
Data Privacy Control
Process and filter data before sending to GA4. Remove PII, apply consent logic, and maintain compliance.
Supported GA4 Events
How PixelFly GA4 Integration Works
A seamless flow from your website to Google Analytics with enhanced data quality
Event Captured
User actions on your site trigger events via GTM DataLayer or WooCommerce plugin.
Sent to PixelFly
Event data is securely transmitted to PixelFly servers using first-party domain tracking.
Data Enriched
PixelFly enriches events with user parameters, session data, and client IDs.
Delivered to GA4
Events are sent to GA4 via Measurement Protocol, appearing in your reports instantly.
Better Data Quality for GA4
PixelFly ensures your GA4 data is accurate, complete, and compliant with privacy regulations.
Persistent Client ID
Maintain consistent user identification across sessions with server-managed client IDs.
Session Stitching
Properly attribute events to sessions even when users return from different sources.
E-commerce Data
Full e-commerce tracking with accurate revenue, products, and transaction data.
User Properties
Send custom user properties for enhanced segmentation and audience building.
Client-Side vs Server-Side Tracking
Set Up GA4 Server-Side in Minutes
Connect your Google Analytics 4 property to PixelFly and start tracking with better data quality
Get Your GA4 Credentials
In your GA4 property, go to Admin → Data Streams → your stream → Measurement Protocol API secrets. Create a new secret and copy the value.
Create a Container in PixelFly
Log in to PixelFly, create a new container for your website, and add Google Analytics 4 as a destination.
Configure GA4 Settings
Enter your Measurement ID (G-XXXXXXX) and API Secret. Configure which events you want to track and any custom parameters.
Install Tracking on Your Site
Use our GTM template with DataLayer or install our WooCommerce plugin. Events will automatically flow to GA4 through PixelFly.
Verify in GA4 DebugView
Use GA4's DebugView (Admin → DebugView) to see events arriving in real-time. Check the PixelFly dashboard for delivery confirmations.
Ready for Better GA4 Data?
Start capturing the events you've been missing. Set up server-side GA4 tracking in minutes with PixelFly.
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