TikTok Events API
Server-Side Tracking
Maximize your TikTok ad performance with server-side event tracking. Improve attribution accuracy, boost ROAS, and unlock the full potential of TikTok advertising.
What is TikTok Events API?
TikTok Events API allows you to send web and app events directly to TikTok from your server. This creates a reliable, direct connection between your marketing data and TikTok's ad platform for better optimization.
Why Server-Side TikTok Tracking?
Superior Signal Quality
Server-side events are more reliable and provide higher-quality signals for TikTok's algorithm optimization.
iOS 14.5+ Ready
Maintain tracking accuracy despite App Tracking Transparency (ATT) limitations on iOS devices.
Better ROAS
More accurate conversion data helps TikTok's algorithm find your best customers, improving ad performance.
Supported TikTok Events
How PixelFly TikTok Integration Works
Connect your store to TikTok's Events API for powerful server-side conversion tracking
User Takes Action
A visitor from TikTok views a product, adds to cart, or makes a purchase on your site.
Event Captured
PixelFly captures the event with TikTok click ID (ttclid) and user parameters.
Data Processed
PixelFly hashes PII data, enriches events, and formats for TikTok's API.
Sent to TikTok
Events are delivered to TikTok Events API for attribution and optimization.
Maximize Your Event Match Rate
TikTok's Event Match Rate determines how well your events can be attributed back to TikTok users. Higher match rates mean better ad optimization.
TikTok Click ID (ttclid)
PixelFly automatically captures and stores ttclid from TikTok ad clicks for accurate attribution.
Hashed User Data
Email and phone are SHA-256 hashed before sending for privacy-compliant matching.
External ID Support
Send customer IDs for cross-device matching and better user identification.
IP & User Agent
Additional signals help TikTok match events even without click IDs.
Match Rate Impact on Performance
Limited optimization, higher CPAs
Basic optimization capabilities
Full optimization, best ROAS
PixelFly Advantage: Our server-side tracking typically achieves 70%+ match rates compared to 40-50% with client-side only.
Set Up TikTok Events API in Minutes
Connect TikTok Events API to your store and start improving your ad performance today
Get Your TikTok Pixel ID & Access Token
In TikTok Ads Manager, go to Assets → Events → Web Events. Create or select your pixel, then generate an Events API Access Token.
Create a Container in PixelFly
Log in to PixelFly, create a new container for your website, and select TikTok Events API as a destination.
Configure TikTok Settings
Enter your Pixel ID and Access Token. Select which events to track and configure any custom parameters.
Install Tracking on Your Site
Use our GTM template with DataLayer or WooCommerce plugin. Events will automatically flow to TikTok through PixelFly.
Test & Verify Events
Use TikTok's Event Debugging tool in Ads Manager to see events arriving. Check match rates and event quality in the TikTok Events Manager.
Supercharge Your TikTok Ads
Stop losing conversions to tracking gaps. Get server-side TikTok Events API integration running in minutes.
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