Ads Profit Calculator
Calculate ROAS, CPA, profit margins, and break-even metrics for your advertising campaigns. Make data-driven decisions to optimize your Facebook, Google, and TikTok ads.
Calculate Your ROAS
Calculate Ad Profit
Break-Even Analysis
CPA & Conversion Metrics
Your Results
ROAS
ROI
Return on Investment
Profit Analysis
Net Profit
Profit Margin
After all costs
Break-Even Metrics
Break-Even ROAS
Minimum to break even
Max CPA
To break even
Recommendation:
Conversion Metrics
Cost Per Acquisition
Per conversion
Conversion Rate
Clicks to conversions
Improve Your Ad Performance
PixelFly's server-side tracking ensures accurate conversion data for better ROAS calculations and campaign optimization.
Start Free TrialKey Advertising Metrics Explained
Understanding these metrics helps you make better decisions about your ad spend
ROAS
Return on Ad Spend measures revenue generated per dollar spent on ads.
ROAS = Revenue / Ad Spend
ROI
Return on Investment shows the percentage return relative to your ad spend.
ROI = ((Revenue - Ad Spend) / Ad Spend) x 100
CPA
Cost Per Acquisition is the average cost to acquire one customer.
CPA = Ad Spend / Conversions
Break-Even ROAS
The minimum ROAS needed to cover costs without profit or loss.
BE ROAS = 1 / Profit Margin
CTR
Click-Through Rate shows how often people click after seeing your ad.
CTR = (Clicks / Impressions) x 100
CPM
Cost Per Mille is the cost per 1,000 ad impressions.
CPM = (Ad Spend / Impressions) x 1000
Industry ROAS Benchmarks
Compare your performance against typical ROAS by industry
| Industry | Average ROAS | Good ROAS | Excellent ROAS |
|---|---|---|---|
| E-commerce (General) | 2.5x - 3x | 4x+ | 6x+ |
| Fashion & Apparel | 3x - 4x | 5x+ | 8x+ |
| Beauty & Cosmetics | 2.5x - 3.5x | 4.5x+ | 7x+ |
| Home & Furniture | 2x - 3x | 4x+ | 6x+ |
| SaaS / Software | 3x - 5x | 6x+ | 10x+ |
| Lead Generation | 5x - 10x | 15x+ | 20x+ |
Note: These are general benchmarks. Your target ROAS should be based on your specific profit margins and business model.
Ads Profit Calculator FAQ
Common questions about advertising metrics and profitability
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