Meta Conversions API

Server-Side Tracking for Facebook & Instagram Ads

Send conversion events directly from your server to Meta's Conversions API. Bypass ad blockers, improve Event Match Quality, and get more accurate attribution for your Facebook and Instagram campaigns.

95%+
Event Match Quality
30%
More Conversions Tracked
< 50ms
Response Time

What is Meta Conversions API?

Meta Conversions API (formerly Facebook Server-Side API) allows you to send web events directly from your server to Meta. Unlike the Facebook Pixel which runs in the browser, CAPI events are sent server-to-server.

This means your conversion data isn't affected by ad blockers, iOS 14+ privacy restrictions, or browser cookie limitations. PixelFly makes implementing CAPI simple - no coding required.

  • Bypass Ad Blockers: Server-side events can't be blocked by browser extensions
  • iOS 14+ Compatible: Not affected by App Tracking Transparency
  • Better Attribution: More complete data for optimization algorithms

Supported Events

PageView
ViewContent
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
Lead
CompleteRegistration
Search
Custom Events

How PixelFly Sends Events to Meta

A simple, reliable flow that ensures your data reaches Meta's servers

1

User Action

User performs an action on your website (purchase, add to cart, etc.)

2

GTM Sends to PixelFly

Google Tag Manager fires the PixelFly tag via your custom domain

3

PixelFly Processes

We enrich, hash PII, and transform the event for Meta's format

4

Sent to Meta

Event delivered to Meta Conversions API v21.0 in real-time

User Data Parameters We Send

em - Hashed email address
ph - Hashed phone number
fn / ln - Hashed first & last name
ct / st / zp - City, State, Zip code
country - Country code
fbc / fbp - Click ID & Browser ID cookies
external_id - Your customer ID
client_ip_address - For geo matching
client_user_agent - For device matching

Maximize Your Event Match Quality

Event Match Quality (EMQ) is Meta's score that measures how well your server events can be matched to Facebook accounts. Higher EMQ means better ad optimization and reporting.

PixelFly automatically captures and sends all available user parameters to maximize your EMQ score. Our customers typically see EMQ scores of 8-10 (out of 10).

Cookie Life Extension Included

With custom domain tracking, we extend _fbp and _fbc cookies from 7 days to 2 years, dramatically improving attribution on Safari and Firefox.

Easy Setup in 5 Minutes

No coding required. Just add your Pixel ID and Access Token.

What You'll Need from Meta

1

Pixel ID

Found in Meta Events Manager → Data Sources → Your Pixel → Settings

2

Conversions API Access Token

In Events Manager → Settings → Generate Access Token (requires Business Manager admin access)

3

Test Event Code (Optional)

For testing without affecting your production data. Found in Events Manager → Test Events

Start Tracking with Meta Conversions API Today

Join thousands of marketers who've improved their Facebook ad performance with server-side tracking.

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