Server-Side Tracking for Facebook & Instagram Ads
Send conversion events directly from your server to Meta's Conversions API. Bypass ad blockers, improve Event Match Quality, and get more accurate attribution for your Facebook and Instagram campaigns.
What is Meta Conversions API?
Meta Conversions API (formerly Facebook Server-Side API) allows you to send web events directly from your server to Meta. Unlike the Facebook Pixel which runs in the browser, CAPI events are sent server-to-server.
This means your conversion data isn't affected by ad blockers, iOS 14+ privacy restrictions, or browser cookie limitations. PixelFly makes implementing CAPI simple - no coding required.
- Bypass Ad Blockers: Server-side events can't be blocked by browser extensions
- iOS 14+ Compatible: Not affected by App Tracking Transparency
- Better Attribution: More complete data for optimization algorithms
Supported Events
How PixelFly Sends Events to Meta
A simple, reliable flow that ensures your data reaches Meta's servers
User Action
User performs an action on your website (purchase, add to cart, etc.)
GTM Sends to PixelFly
Google Tag Manager fires the PixelFly tag via your custom domain
PixelFly Processes
We enrich, hash PII, and transform the event for Meta's format
Sent to Meta
Event delivered to Meta Conversions API v21.0 in real-time
User Data Parameters We Send
Maximize Your Event Match Quality
Event Match Quality (EMQ) is Meta's score that measures how well your server events can be matched to Facebook accounts. Higher EMQ means better ad optimization and reporting.
PixelFly automatically captures and sends all available user parameters to maximize your EMQ score. Our customers typically see EMQ scores of 8-10 (out of 10).
Cookie Life Extension Included
With custom domain tracking, we extend _fbp and _fbc cookies from 7 days to 2 years, dramatically improving attribution on Safari and Firefox.
Easy Setup in 5 Minutes
No coding required. Just add your Pixel ID and Access Token.
What You'll Need from Meta
Pixel ID
Found in Meta Events Manager → Data Sources → Your Pixel → Settings
Conversions API Access Token
In Events Manager → Settings → Generate Access Token (requires Business Manager admin access)
Test Event Code (Optional)
For testing without affecting your production data. Found in Events Manager → Test Events
Start Tracking with Meta Conversions API Today
Join thousands of marketers who've improved their Facebook ad performance with server-side tracking.