Free Consent Mode V2 Checker

Google Consent Mode V2 is an updated consent framework that lets websites communicate user consent choices to Google tags. V2 introduced two new required signals — ad_user_data and ad_personalization — in addition to the existing analytics_storage and ad_storage signals. It allows Google tags to adjust their behavior based on whether a user has granted or denied consent for each category.

Yes, since March 2024, Consent Mode V2 is required for all advertisers targeting users in the EU and EEA who use Google Ads. Without it, you cannot build remarketing audiences or use conversion-based bidding strategies for EU/EEA traffic. Google will not process new EU user data for ads personalization without the V2 consent signals.

Consent Mode V2 includes four consent signals: analytics_storage (controls Google Analytics cookies), ad_storage (controls advertising cookies), ad_user_data (controls whether user data can be sent to Google for advertising), and ad_personalization (controls whether user data can be used for ad personalization and remarketing). The last two — ad_user_data and ad_personalization — are the new signals added in V2.

Without Consent Mode V2 implemented, you will lose the ability to build remarketing lists from EU/EEA users, experience reduced conversion data in Google Ads reporting, and Google will not process new EU user data for ads personalization. This leads to less accurate bidding optimization and a measurable drop in campaign performance for EU-targeted traffic.

Yes, PixelFly has full built-in support for Google Consent Mode V2. Our WooCommerce plugin includes a customizable consent banner that automatically sets the correct consent signals. Additionally, PixelFly enforces GDPR compliance at the Cloudflare Worker edge, so consent decisions are respected even in server-side tracking — no extra plugins or configuration needed.