EMQ Enricher

Restore missing email, phone, fbp, and fbc on the current event — not a PageView replay

Setup guide: EMQ Enricher with proxy /e and sGTM /data. Distinct from geo Event Enrichment. sGTM Custom Loader can restore on /g/collect as Automatic or Semi-automatic (default Off).

Enriched paths

POST /e · GET /e?k=&d= · POST /track yes

POST /data (Data Client / COD fire) yes

/g/collect · /j/collect · /a/c · /a/j opt-in Automatic or Semi

/ck · /cod/hold · Custom Loader scripts no

Custom Loader restore (sGTM)

Off (default), Automatic (standard Event Data), or Semi-automatic (enricher_* — map in GTM). POST /data always fills standard fields when EMQ is on.

Lookup order

phone → email → _pf_mid → _fbp. Empty CIP only; incoming wins. Persist if at least one key exists.

sGTM smoke test

POST https://<your-server-domain>/data
Content-Type: application/json

{"event":"purchase","event_name":"purchase","user_data":{"ph":"01712345678","fbp":"fb.1.1730000000000.1234567890"}}

Second request with the same phone and no fbp should restore it. Data Client accepted path must be /data.

Full setup guide Stape Data Client

← API reference

Setup guide →