Custom websites: the purchase event

What your thank-you page pushes so PixelFly can hold and send the order.

Your store’s purchase event (custom websites)

The WooCommerce plugin pushes this for you. On a custom site, push it on the thank-you page, once per order:

dataLayer.push({ ecommerce: null });
dataLayer.push({
  event: 'purchase',
  eventId: 'purchase_1042',            // unique per order (Meta keeps one copy)
  payment_method: 'cod',               // or 'bkash', 'card', …
  ecommerce: {
    transaction_id: '1042', value: 1580, currency: 'BDT', shipping: 80,
    items: [{ item_id: '189', item_name: 'Cat Toy', price: 750, quantity: 2 }]
  },
  user_data: { email: 'a@b.com', phone_number: '01712345678', first_name: 'Rina', last_name: 'Begum' }
});

A COD order is payment_method cod, anything containing cash_on_delivery / cash on delivery, or no payment method at all. No order ID? It’s still held (as NOID-…) and approved from the dashboard. Value and currency are needed to send it.

← WooCommerce plugin

Confirming orders →